Bring Experiential Learning to your Students

For your reference, we've included some sample project ideas below. We encourage educators to mix-and-match components from various departments so that the projects are cross functional in nature. In all cases, we customize the projects based on company goals and course teaching objectives.

Industry Customer Service Benchmarking Assessment

1. Call the customer service line or inquire via email. Document your experience. How does this compare with competitors?
2. What does the company do that makes their customer service more effective than competitors? What could be improved?
3. How important is good customer service in this vertical or industry? How does it affect the lifetime value of the customer?
4. How does the business model affect the level of service required? Is there any automation that can be incorporated into the process to increase efficiencies?

Customer Service Diagnosis Challenge

1. How does the customer service team troubleshoot issues? How effective are their current processes?
2. What is the most time-consuming part of the troubleshooting process? Is there anyway this can be automated?
3. What process improvements would you recommend? Pay close attention to communication tools, knowledge base resources, and follow-up procedures.

Customer Service Process Improvements

1. How long does it take for the issues and cases to navigate through the internal organization before arriving at a resolution?
2. How can the process be optimized? Is information being circulated effectively internally?
3. Should the company consider circulating certain materials externally as well? If so, how? Can we reduce redundancy by leveraging existing resources and cases?

Customer Feedback Driven Process Improvement Recommendations

1. How does the company collect feedback from customers?
2. Can you identify consistent feedback from customers related to the company’s product or service?
3. What is the customer feedback process? How do the customers feel about the feedback process?
4. Does the company use technology or social media to collect customer feedback?
5. How can we better incorporate and address customer concerns before it escalates?

Customer Service Process & Technology Assessment

1. What technology is the company leveraging to administer the customer service process?
2. How does the company feel about the customer service process? Interview key team members inside and outside that part of the organization.
3. What other technologies could possibly improve the process? What is the cost of implementing new tools?
4. Would you recommend implementing new tools and procedures?

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.

Company Data Collection Inventory and Mapping

1. What is the product and business model?
2. How is the business organized from an organizational perspective?
3. What main systems does the company use to organize and execute?
4. What data is produced by the system as a result?
5. What strategic goals does the data help address?
6. What would flow chart of all the systems look like? What are the key data inputs and outputs within each system? How do they all connect to one another?

Create New Metrics (and KPIs) Using Company Data

1. How can data from multiple sources be analyzed, organized, or visualized to provide more insight to internal and/or external users?
2. Are there other potential use cases for the company’s data?
3. What other data points would be useful to capture in order improve the quality and/or relevance of insights?
4. What metrics would be best to use in order to showcase potential benefits and use cases?

Build a Sample Dashboard

1. What company data is available? How reliable is that data?
2. How can data from multiple sources be analyzed, organized, or visualized to provide more insight to internal and/or external users?
3. Can you organize these key pieces of data into a preliminary dashboard?
4. What procedure is required to keep the dashboard up-to-date? Are there any tools that could help with this process?

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.

• Increasing Energy Efficiency in Small Businesses

  1. What are the leading ways small businesses can improve energy efficiency? 
  2. What financial assistance, support programs, and incentives are available to small businesses to make previously unaffordable energy-efficient systems a smart solution?
  3. What social networks can be built and leveraged to finance efficiency goals?
  4. How can innovative financial planning help make previously unaffordable energy-efficient systems a smart solution?

• Building a More Sustainable Supply Chain

  1. What is the nature of consumer demand for sustainable fashion?
  2.  In what ways is sustainable apparel sourcing expected to disrupt the industry? 
  3. What opportunities (e.g. developing partnerships) can enable a mass market apparel company scale social and environmental sustainability in apparel sourcing?
  4. Which companies are working on a sustainable transformation, and how are they integrating end to end sustainability throughout the organization and drive cultural change?

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.

• Industry Marketing Benchmarking Analysis

  1. What is the company's target demographic, product, and business model?
  2. What is the customer’s problem and how the company's product or service is solving that problem?
  3. How would you compare the company's products with the rest of the providers in the industry? Pay close attention to how other companies are marketing their products and positioning the brands.
  4. How would you compare the company’s marketing performance to competitors?
  5. What improvements would you recommend based on your assessment?

•  

  Marketing Strategy Impact Analysis
  1. Examine the company's past marketing strategies. What worked? What did not? How would you showcase progress over time?
  2. Compile data into a visualization to track trends of successful and less successful strategies.
  3. Compare the company's marketing tactics with competitors to showcase what works effectively - or not effectively - with certain customer demographics
  4. What other marketing strategies could be used to benefit the company?
  5. What technologies could be involved in different marketing strategies? How can you use them most effectively? How would you measure success?

•  

  Marketing Strategy Development

• 1. What are the company's past marketing strategies? What worked? What did not? How would you showcase progress over time?
  2. What is the customer’s perception of the company’s brand, product, and services?
  3. Propose 2-3 digital, experiential, or social, marketing strategies for the company to consider. Assess cost, reach, mediums, and any other components needed for a full understanding of this investment.
  4. Select one campaign and develop a road-map that will prepare the company to launch your campaign. Keep in mind timing, required resources (budget, people, etc.), projected results, and how you would measure ROI.

•  

  Customer Brand Perception Analysis

  1. Does the company assess their brand perception at all? If so, what do you find interesting about the process or findings?
  2. Conduct structured customer interviews to gain a better understanding of their customers’ preferences, purchasing habits, and decision-making processes. Consider: Demographics, Discovery Channels, and their Product Aptitude
  3. Suggest a new effective process to collect more customer data on brand perception and customer experience.

•  

  Marketing Mix Assessment & Recommendations

  1. Consider a 360 marketing approach when deciding the appropriate channels to utilize. What is the current marketing mix for the company? Analyze where the company spends the most and where the company performs bests.
  2. Propose an alternative marketing mix for the company that you think will work best for the product, industry, and customer type. Where should the company allocate resources to generate better performance? Consider paid advertising, social, display, content, guerrilla , experiential, affiliate, partnerships, etc.
  3. What are the costs and benefits of using your strategy? What are the key risks and costs? Compare these risks with potential reach and benefit.

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.

• Raw Materials Audit

  1. What raw materials are being used? Where are they getting the raw materials? How is the relationship with these suppliers? How do current key stakeholders feel about these raw materials and/or suppliers?
  2. What is the cost of raw materials? How does this compare with other suppliers?
  3. Explore potential new raw materials providers. Do any of them present potential benefits for the company (improved quality or reduced cost)?

• Manufacturing to Distribution Process Mapping & Improvements

• 1. How does the company get their products to distributors?
  2. How is the company currently manufacturing the products?
  3. What is the process of preparing the final goods for distribution?
  4. How does the distribution system work? How long does it take to get from destination to destination?
  5. Can any of this be automated or optimized? This about increasing efficiency and/or reducing costs.

•  

  Distribution System Testing

  1. How does the company distribute their products?
  2. How reliable are the distributors?
  3. How far-reaching are these distributors?
  4. Are there better potential distributors? What about potential new distributor relationships?

New Distribution Partner Assessments

1. Understand the current distribution partner relationships. Map out how products get to end customers and in what quantities.
2. Assess potential new markets for the product. What regions seem the most appealing? Why? Select one region and make the case why this is the most ideal region to enter.
3. What distribution partners would be able to help you reach your selected region? What other products are they distributing?
4. How does entering this new region impact revenues and costs?

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.

Process Mapping & Performance Improvements

1. What type of QC control process is the company currently using? Can you map it out end-to-end?
2. How effective is the company’s current QC process?
3. How could the process be improved? Think technology and process workflows.

Instituting Quality Control with Suppliers or Third-Party Vendors

1. Analyze how the company’s suppliers, partners, and vendors administer QC. Does this meet your company’s standards?
2. What types of quality check is the company currently doing? How often? What is this process like and how can it be improved?

Quality Control with Customers and End Users

1. How does the company ensure quality with their customers?
2. How well does the company check-in on customers to ensure quality?
3. How can the company improve their quality control process related to the customer experience?

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.

• Market Research

• 1. How much information does the company have on the market? What about their target audience and customers? Use this information to get up-to-speed on the business.
  2. What does the competitive environment look like? How would you benchmark your company against competitors? What are your competitors’ current market advantages, weaknesses? Create a competitor research reports including products, pricing, market share, and marketing tactics.
  3. Create a broader industry and market environment research report, which includes: market size and trends, market demographics (e.g. age, gender, income), regulatory landscape, marketing channels and strategies, and sociographics (e.g. beliefs and attitudes, interests, lifestyle factors)

•  

  Customer Research

  1. Who your current customers? How well does this align with the company’s defined target audience? Who are the potential customers? What, when, where and how do they buy your products?
  2. What strategies does the company currently use to attract new customers? To what extent are these strategies effective? What other strategies could the company use to attract more potential customers? Why do you think your new strategies would be effective?
  3. Create a customer research report including customer demographics, social and lifestyle trends, needs and expectations, attitude towards you and your competitors.

• Product Development & Updates

1. What existing products does the company offer? How satisfied are current customers with the current product offerings?
2. What improvements could be made to existing products? How would you suggest updating current products to meet existing and potential customers’ needs?
3. What new products does the company have on the horizon? Do you expect that these products will meet customers’ demands? What are the product guidelines and regulatory specifications that need to be followed while developing the new product?
4. Can you project how well products will fair in the market? Does this align with management expectations? Why or why not?

• Business Innovation Assessment

1. How has your company improved over time?
2. What are key ways for the company to improve overall performance?
3. How might you be able to reduce expenses and/or increase revenues?
4. How will expanding affect current operations? Do you have a reliable operations (think HR, implementation, and operations)?
5. How would you compare your performance with competitors?
6. What KPIs is the company tracking? How does the growth plan address these KPIs?

• Propose Social Impact Strategy 

  1. What is the company’s mission?
  2. What are the social issues impacted by the brand? What are the quantitative and qualitative impacts?
  3. How do these understandings enable the company to view their brand from a different perspective? 
  4. What strategies can produce both profitable business outcomes and definitive societal impacts? 

• Policy Revision Proposal

  1. Evaluate whether the policy is having the desired effect.
  2. Were the problems correctly defined and identified? Were any important aspects overlooked?
  3.  Were the recommendations properly implemented? 
  4. What’s the best strategy for leveraging feedback from stakeholders and individuals impacted by the policy?

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.

• Software Design

1. Who are the key stakeholders and what are the business requirements? Map this out as user stories or flow charts.
2. Design a wire frame that showcases the flow from screen to screen.
3. What are the technical requirements? How long would this take to build? What key types of engineers would be required to build out the whole product?
4. How would this software be integrated into the company’s current product or operations? How would you train stakeholders on how to use the software?

• Software Development

• User Experience Review

• Software Testing and Maintenance